Don Taylor | Proposal – Maracuyá Creativos

01 · Starting Point

Three brands that deserve their own space.

Don Taylor & Co. has built its experience around financial services, business management, and helping clients gain better visibility and control over their assets, liabilities, and financial decisions.

Over time, other initiatives have naturally grown from that original work. Because of their purpose, audience, and potential, they now deserve their own space and a clearer way to communicate what they represent.

Don Taylor & Co.

The main business, focused on financial and business services.

Liguanea Capital

A proposal centered on investment opportunities and capital, created for people who want to explore alternatives beyond simply keeping their money in traditional banking products.

Realtor Capital

An initiative focused on real estate investment opportunities and assets that may create value through ownership, management, or rental.

Our proposal is not simply about building three websites. It is about helping each brand define, build, and communicate its own digital presence with the attention it deserves.

02 · Opportunity

Clarity before complexity.

Each brand needs to explain clearly what it does, who it serves, and why someone should pay attention.

They do not necessarily need the same structure. They do not need to speak in exactly the same way. And they do not need to communicate the same benefits.

What they do need is a digital presence that feels clear, trustworthy, and purposeful. Maracuyá Creativos will support that process from the initial thinking through the final digital experience.

Clear Value Proposition

A simple explanation of what each brand represents and why it matters.

Own Narrative

A distinct voice, message, and commercial story for each business.

Useful Digital Assets

Platforms that support real conversations and can continue evolving over time.

03 · Our Proposal

A focused nine-month working relationship.

We will work progressively across the three brands, combining digital development, strategic direction, and communication support.

First moment

Build

We will define and develop the digital platforms for Don Taylor & Co., Liguanea Capital, and Realtor Capital.

Understanding
Narrative
UX/UI
Development
Launch

Second moment

Communicate

As the platforms are completed and launched, the remaining time will be used to support communication across social media and other relevant digital channels.

Digital content
Commercial pieces
Launch communications
Presentations
Specific campaigns

First, we build a clear foundation. Then, we help communicate it.

04 · Objectives

What we want this program to accomplish.

Better understand each brand

Clarify what each initiative represents and what visitors should understand.

Define a clear value proposition

Explain what each brand does, who it helps, and what the next step should be.

Develop three digital platforms

Create professional, responsive, and flexible digital presences.

Strengthen the commercial presentation

Use each website to create interest, answer key questions, and support conversations.

Support communication

Help the brands communicate their ideas, services, and opportunities more effectively.

Leave room to grow

Build a foundation that can support future phases without including them automatically today.

05 · The Brands

Different businesses. Different digital needs.

Don Taylor & Co.

Strengthening the Main Brand

Don Taylor & Co. represents the starting point of this work and needs a digital presence that better reflects its experience, services, and ability to guide clients.

Who is Don Taylor & Co.?

What does the company do?

What services does it provide?

Who can benefit from its experience?

How can someone begin a conversation?

Content structure
Value proposition
Narrative
Service hierarchy
UX/UI
Responsive experience
Calls to action
Contact forms
Commercial structure
Development and launch

Liguanea Capital

Giving the Investment Proposal Its Own Space

Liguanea Capital needs a clear digital space of its own. Its platform should help communicate investment-related opportunities in a way that feels professional, understandable, and trustworthy.

What is Liguanea Capital?

What type of opportunities does it present?

Who is the right type of investor?

What should someone understand first?

How can they start a conversation?

Value proposition
Narrative
Content structure
UX/UI
Mobile experience
Presentation of opportunities
Forms
Calls to action
Supporting materials
Development and launch

Realtor Capital

Presenting Real Estate as an Investment Opportunity

Realtor Capital requires a different approach because of the nature of the business. Its platform should present real estate opportunities from an investment and commercial perspective.

The goal is not simply to display properties. The information should help someone understand the opportunity behind the asset.

Information structure
Navigation
User experience
Property presentation
Commercial property pages
Opportunity descriptions
Forms
Calls to action
Lead capture
Responsive experience
Development and launch

06 · How We Work

Progressive, practical, and guided.

Each brand will be approached according to its own needs, priorities, and current level of definition.

Strategy

Strategic review, value proposition, narrative, and content structure.

Design & Development

UX/UI, responsive development, review, testing, and launch.

Communication Support

Guidance and content support once the main platforms begin to go live.

The specific order of work, deliverables, review points, and dates will be defined together once the proposal is approved. This will allow us to build a realistic plan based on content availability, approvals, and business priorities.

07 · Communication

Support that continues after launch.

As the websites begin to go live, Maracuyá Creativos can support the communication of each brand. This part of the program may include:

Social & Institutional

Social media content, institutional pieces, posts, and launch messages.

Commercial Support

Commercial content, informational materials, and presentations.

Specific Needs

Campaigns, digital pieces, and other communication assets agreed during the program.

The level of support will depend on the progress of the websites and the priorities identified along the way.

08 · Included

What the program includes.

Digital strategy
Creative direction
Value proposition
Narrative
Content structure
UX/UI
Main website copy
Web development
Responsive design
Basic setup
Forms
Calls to action
Communication support
Agreed digital pieces
Content review
Strategic recommendations
Implementation support

The goal is not simply to act as a supplier that delivers websites. We want to support Don Taylor & Co. in turning the ideas behind each brand into clear, useful, and commercially relevant digital tools.

09 · Scope

A clear first phase.

This proposal is focused specifically on:

Website development + value proposition + narrative + digital communication.

The three brands will be developed as independent projects. This phase does not include technical integration between platforms, process automation, or advanced technology development.

10 · Not Included

What this phase does not cover.

Keeping this boundary clear allows the current phase to remain focused while preserving room for future work.

Integrations & Systems

Integration between the three websites
Shared databases
Centralized systems
Automatic data synchronization
Financial/accounting integrations
Third-party integrations
APIs and webhooks
Private portals
Custom dashboards
Internal management systems

CRM & Commercial Automation

CRM implementation
Sales pipelines
Automated lead assignment
Workflows
Automated follow-up
Email sequences
WhatsApp automation
Prospect segmentation
Lead scoring
Internal process automation

Other Services

Advertising budget
Meta Ads / Google Ads budget
Ongoing campaign management
Professional photography
Specialized video production
Custom software development
E-commerce
Payment gateways
Financial tools
Licenses, hosting, domains, third-party fees

Artificial Intelligence is not included in this phase.

This phase does not include the development, setup, or implementation of AI-based commercial or operational solutions.

AI agents
AI virtual assistants
Sales agents
Customer service agents
Follow-up agents
Analytical agents
Intelligent bots
AI-based automations
Automatic response generation
Automatic lead classification
AI model-driven processes
AI platform integrations

Any future initiative involving AI agents, automation, or AI-powered solutions will be considered a separate phase and will be reviewed, designed, and quoted independently.

11 · Future Growth

Built to grow, without overbuilding today.

Although this phase does not include integrations, automation, or Artificial Intelligence, the platforms will be developed with future growth in mind.

If Don Taylor & Co., Liguanea Capital, or Realtor Capital later needs CRM, automation, advanced analytics, AI agents, portals, integrations, internal systems, or commercial tools, we can evaluate each need separately and build a new phase on top of the work already completed.

Preparing for growth does not mean including everything from the beginning. It means making good decisions today so that tomorrow does not require starting over.

12 · Investment

A working relationship designed to move progressively.

Initial Program

US$5,400

US$600 per month for 9 months.

This approach allows the development of the three platforms to be distributed within an ongoing working relationship, while using the remaining time to strengthen communication.

Optional Continuation

US$1,500

3 additional months · US$500 per month.

If both teams believe it makes sense to continue, this stage may focus on content support, communication, optimization, adjustments, strategic guidance, and new opportunities.

The extension is optional and does not automatically include new developments, integrations, automation, or Artificial Intelligence solutions unless they are specifically agreed upon.

What We Want to Build

Not simply three websites. Three clearer ways to present each business to the market.

Don Taylor & Co. needs to strengthen its main digital presence and communicate its experience more effectively. Liguanea Capital needs its own space to explain its investment proposition. Realtor Capital needs a platform capable of presenting real estate opportunities from a commercial and investment perspective.

Each one deserves its own space. Its own story. Its own way of connecting with the right people. And for nine months, Maracuyá Creativos will be there to help build that foundation.

Before we design, we seek to understand. Because a website should not exist simply to look good. It should help explain the business better, build trust, support conversations, and open new opportunities.

Simple. Human. Strategic.